Reducing High Return Rates in India’s Fashion E-Commerce: A Comprehensive Guide for Brands mail4agam.medium.com
The Indian fashion and clothing industry, a vibrant and exponentially growing sector within the e-commerce market, is projected to reach unprecedented heights in the coming years. With the e-commerce fashion market size ballooning, fueled by increasing internet penetration and a burgeoning middle class, the opportunities are immense. However, this growth comes with its set of challenges, chief among them being the high rate of product returns.
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