How can tech companies track key marketing metrics effectively? quora.com
To effectively track key marketing metrics, tech companies must combine advanced analytics with clear strategic objectives and a culture of continuous improvement. Robust analytics are essential, requiring investment in platforms capable of handling large data volumes and providing real-time insights. These platforms should track various metrics, such as Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV), allowing for detailed analysis to understand underlying trends.
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