5 tips to create a B2B whitepaper content marketing strategy spacebar.in
I hate it when mid-sized companies keep talking about creating viral content as part of their B2B content marketing strategy. Why? Because:
Your audience does not comprise of the same TG that buys Cadbury chocolates, Honda cars or Samsung mobiles
You don’t have that kind of money to experiment.
Viral content cannot work for a niche audience. It has to cater to a large cross section of the society. Also, when your purse strings are drawn tight, you cannot experiment with content in the hope to get it viral. Instead, you must choose your next steps wisely (and economically). Enter white papers.